How Your Favorite Internet Celebrities Are Manufactured

Political YouTube can sometimes feel like an endless battlefield. One personality attacks the left, another attacks the right, audiences mobilize around their favorite creators, and every disagreement becomes another piece of content. But beneath that apparent chaos is a rapidly professionalizing industry. Talent agencies, advertisers, sponsors, analytics, recommendation systems, and platform incentives all play a role in determining which personalities become enormous.
 Hasan Piker and Asmongold might seem like two people who could hardly be further apart. Their politics, audiences, personalities, and public personas appear radically different. But that contrast is exactly what makes the business infrastructure behind them so interesting. Once you stop looking at the personalities themselves and start looking at the industry surrounding modern internet celebrities, a much larger story begins to emerge. 
Out now, and as always, thanks so much for sticking with me. It is very much appreciated and I hope your weekend goes well.